"Display Case"

CEO/Founder: Dean

Kinda Fit Kinda Fat

CEO/Founder: Dean

CEO/Founder: Dean "I was a “fat" kid growing up. In high school, I had a body fat percentage nearing 50%. It wasn’t until college that I began to take fitness more seriously. In spite of my initial motivation, however, I would only go to the gym maybe 2x a week at most mainly due to fear and simply not knowing how to achieve my goals.I eventually moved on to become a physical therapist. I met a number of wise people ranging from personal trainers and chiropractors to your every day office worker who enjoyed fitness. I became obsessed. I meal...


CMO: Chad

Kinda Fit Kinda Fat

CMO: Chad

CMO: Chad "Pizza and ice cream. Two of my favorite things in the world. Oh and I also like working out! Working as a Registered Nurse on night shift makes it a complete struggle to find a steady sleep and eating schedule. Sometimes I fail to go to the gym right after work and end up grabbing a quick bite at a fast food joint. And you know what? That's totally ok.I believe in this brand because it represents the idea to not only be focused on the end result, but to take time to enjoy who you are today....


CEC: Meena

Kinda Fit Kinda Fat

CEC: Meena

CEC: Meena “I’ve always had self esteem issues. I’ve been a big girl my entire life and since I was a child I’ve been through a plethora of diets, pills, teas and other concoctions. I’ve gone through eating disorders and a bunch of unhealthy ways to lose weight throughout my ENTIRE life. Despite the weight I’ve always been deceptively athletic. Multiple varsity sports in high school as well as college and grad school intramurals and consistent active life- cycling 20 miles, swimming a mile, running a 5k- all easily doable. Despite doing all these, at the end of the day...


COO: Jon

Kinda Fit Kinda Fat

COO: Jon

COO: Jon “Growing up, I was always viewed as the fat kid in the neighborhood and at some point, I learned to just accept that so that I wouldn’t feel offended anymore. My instagram name @bigboirun33 originated from the idea that I was that big boy running on my high school basketball team.That same mentality carried through college and adulthood. I was constantly trying to protect myself from being made fun of or ridiculed for my weight and size. I became obsessed with trying different fad diets. Needless to say, I struggled through these diets without caring how I felt just so...


Athlete: Monica

Kinda Fit Kinda Fat

Athlete: Monica

Athlete: Monica “Like most girls, I started off as the occasional cardio bunny. Even then, I was never consistent with going to the gym. My relationship with food was always on the extreme side — I’d either eat very little from insecurities or binge/eat out all the time, immediately feeling guilty after. Being a daughter of tiny Asian parents, my self esteem hit rock bottom when they told me they were worried I’d get “too big”. There’s a lingering stereotype that Asian women are meant to be petite, submissive, and dare I say... weak🤭. Deep down, I unfortunately agreed with...